Fast-forward fashion designs and ultra-comfort features form the core of the SHANE&SHAWN brand, and the new Blue Label collection delivers these same key elements but at a value-driven price point. Shawn Ward, President and Co-founder of the brand explains how the idea came about, “We have always wanted to expand our consumer base by offering a more affordable SHANE&SHAWN product but without compromising our standards of style and ... Read More »]]> SHANE&SHAWN have announced the retail launch of their inaugural men’s Blue Label collection for Spring 2010. The Blue Label collection marks the first foray by the designer twins into the sub-$100.00 price point.

Fast-forward fashion designs and ultra-comfort features form the core of the SHANE&SHAWN brand, and the new Blue Label collection delivers these same key elements but at a value-driven price point. Shawn Ward, President and Co-founder of the brand explains how the idea came about, “We have always wanted to expand our consumer base by offering a more affordable SHANE&SHAWN product but without compromising our standards of style and quality. After 2 years of high demand and hard work, we have finally found the perfect balance and brought it to retail.”

The collection consists of 12 men’s styles and is available only at Macy’s Herald Square (NYC) and www.Endless.com. “Launching with Macy’s and Endless.com was a choice we made because of their long support for our brand and the great success they have had with our high-end styles. But also because they have great respect and loyalty from their customers, and in this day and age there is something to be said for that,” said Creative Director, Shane Ward. “We all feel that the SHANE&SHAWN Blue Label collection, with the combination of fresh styling, comfort and value, will be a home run!”

All styles can be seen now at Macy’s Herald Square and www.Endless.com, with retail prices of $89-$99 for shoes, and $109 for boots. Women’s Blue Label collection is in pre-production stages with a view to launch Spring 2011.

Shane & Shawn Ward, twin designers from New York City, by way of Detroit, launched their shoe collection in the Fall of 2003 with the goal of making the most comfortable – hip – fashion shoes ever! A modern, edgy dress/casual shoe and accessories line for men and women that combines hip/stylish silhouettes with athletic comfort. The SHANE&SHAWN collection offers everything from super-sexy 4″ women’s heels to sport/casual men’s loafers.. This rare combination of fashion and comfort is achieved by incorporating a specially designed patent-pending Luxury Liner Insole and injected rubber ‘comfort pods’ on the leather outsole. For more information visit the website at www.shaneandshawn.com

Photo credit: www.wwd.com

In one of their most exciting ventures to date, the innovative twins are taking their stylish designs on the road with the SHANE&SHAWN Mobile Flagship Tour. Shawn Ward, President and Co-founder of the brand explains how the idea came about, “We have always loved taking opportunities to meet the supporters of SHANE&SHAWN and are constantly receiving requests to open stores in other cities ... Read More »]]> Big things are happening at SHANE&SHAWN! This week the dynamic twin duo announced major plans to shake up their retail strategy. The brothers are taking the show on the road and will launch their first-ever Mobile Flagship Tour.

In one of their most exciting ventures to date, the innovative twins are taking their stylish designs on the road with the SHANE&SHAWN Mobile Flagship Tour. Shawn Ward, President and Co-founder of the brand explains how the idea came about, “We have always loved taking opportunities to meet the supporters of SHANE&SHAWN and are constantly receiving requests to open stores in other cities of the United States. We felt limited with a fixed location and decided to think outside the box, go beyond the concept du jour of the pop-up store and bring SHANE&SHAWN to the people in a way that no one has done before. We have created a luxury Mobile Flagship and will take the store on tour across the country. With our strong social media following, we can keep our consumers aware of our every move as we tour the US.” Keeping with their commitment to philanthropy, 10% of all sales during the tour will go toward eliminating violence against women and girls, with donations to V-Day (www.vday.org).

The twins are excited to announce the first three tour dates on the SHANE&SHAWN Mobile Flagship Tour:

Sundance Film Festival  Park City, Utah   January 21^st – 31^st, 2010

Super Bowl Weekend  Miami, Fl    February 5^th – 7^th, 2010

Tribeca Film Festival  New York, NY   April 21^st – May 2^nd, 2010

With the launch of their mobile flagship, the brand will be saying farewell to their Nolita location in New York City for the time being. Constant tour updates will be communicated via the SHANE&SHAWN Twitter and Facebook pages, as well as on their website at www.shaneandshawn.com.

Shane & Shawn Ward, twin designers from New York City, by way of Detroit, launched their shoe collection in the Fall of 2003 with the goal of making the most comfortable – hip – fashion shoes ever! A modern, edgy dress/casual shoe and accessories line for men and women that combines hip/stylish silhouettes with athletic comfort.  The SHANE&SHAWN collection offers everything from super-sexy 4″ women’s heels to sport/casual men’s loafers.  This rare combination of fashion and comfort is achieved by incorporating a specially designed patent-pending Luxury Liner Insole and injected rubber ‘comfort pods’ on the leather outsole. For more information visit the website at www.shaneandshawn.com

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