Material Girl officially launched at Macy’s (online and at 200 stores around the country) on Tuesday, August 3. Macy’s Herald Square had two major events in New York city to celebrate the launch.
The first 200 customers that shopped the collection at Macy’s Herald Square on 8.3.10 received a $10 Macy’s gift card and a free Material Girl bandeau top.
Later that afternoon Gossip Girl’s Taylor Momsen made a special appearance and live performance. Taylor is the “Celebrity Muse” for Material Girl and she’ll be on hand to celebrate the launch. Shoppers who made a $50 “Material Girl” purchase had the opportunity to meet and have their … Read More »













