Everyone loves good, clean gossip, but now there’s proof! A recent survey found that 60 percent of U.S. women that read celebrity gossip would rather hear about a celebrity’s positive comeback than their downfall (40 percent).

What is it about the celebrity lifestyle that’s so appealing? The fame, the fortune, the style? The truth is, though we may not want to admit it, we like hearing about celebrity gossip and we also like to keep things clean. That’s why Clorox^® Regular-Bleach is giving you the chance to do both with Get the Dirt…but Keep it Clean, a new mobile program that delivers quick clean-up tips to your phone while letting you indulge in the celebrity lifestyle.

Visit www.Clorox.com/GetTheDirt to receive Clorox’s Get the Dirt…but Keep it Clean cleaning tips and to be entered for a chance to win a trip for two to Hollywood, California.

Want more proof about America’s obsession with celebrity gossip news? See below!

Gossip by the Numbers

Key findings from The Clorox Company and Ipsos online survey of 1,200 U.S. women ages 18-35 indicate:

More than 50 percent of America’s women report reading celebrity gossip at least once per week, including seven percent who claim they are addicted: Only 16 percent of women claim they never read celebrity news.

The majority of women get their gossip news from gossip magazines and websites: Gossip magazines and websites are the top two preferred sources of celebrity gossip for women, with 34 percent and 32 percent of women rating them as their preferred sources, respectively.

Nearly 70 percent of women indulge in celebrity news and gossip in their homes: Other top locations for women to catch up on the latest celebrity news include doctor’s offices (33%), the office (27%), and beauty salons (23%). A few women even read celebrity news while traveling in an airplane/airport (13%).

Tags: arts and entertainment, celebrity gossip, clean-up tips, clorox, phone apps