Stephen “Suede” Baum, seasoned fashion designer, TV personality and season 5 Project Runway® contestant, has signed an exclusive licensing agreement with Simplicity Creative Group. Suede will be offering patterns, fashion trim and other creative products under the SUEDEsays™ brand.

I had the opportunity to get a behind the scene look at the launch of the Simplicity SUEDEsays™ collection. Three exclusive looks that will début in the Simplicity Spring 2011 Pattern Catalog were modeled by Karalyn West, also from Season 5 of Project Runway. These patterns included modern silhouettes, dresses, tops, rompers and skirts. The looks range from classic, edgy and feminine flirty. Helping to make the looks complete was celebrity make-up artist, Nathan Johnson and hair by Jamie Hanson.

Each of Suede’s patterns will include multiple styles covering classic, edgy and feminine flirty looks that offer fashion musts for everyone. Suede says, “I am honored to join the ranks with other great designers, like Cynthia Rowley, under Simplicity Creative Group’s umbrella. This venture allows me to bring my fashion vision to the retail market, but at the same time empowering the consumer to interpret fashion to fit their lifestyle.”

BEHIND THE SCENES OF THE SIMPLICITY SUEDEsays PHOTO SHOOT

Nathan Johnson and Karalyn West

Karalyn West with Jamie Hanson

Karalyn West and Suede

Nathan Johnson, Karalyn West and Jamie Hanson

Visit Suede on his website www.suedesays.com. Plus you can find him on Facebook and follow @SUEDEsays on Twitter.

Photography by: Contrino Photography

Accessories: Kendra Scott, R.J. Graziano, Nine West, and Jones New York

Being the offspring of a fashionista, Nadia Murdock has always had a passion for fashion. She decided to put her passion to work two years ago and launched Manchester Public Relations www.manchesterpublicrelations.com. Nadia is the Public Relations Director for Chic Galleria magazine and works in New York City.

Tags: contestant, design, fashion, fashion designer, Jamie Hanson, Karalyn West, Nathan Johnson, patterns, Project Runway, sewing, Simplicity, Simplicity Creative Group, Suede, Suedesays