We all know that a high fashion runway is a virtual tightrope walk. As models strut narrow runways in 6-inch heels, balance is not a luxury it is a necessity. Power Balance Wristbands will strut Rolando Santana’s runway show during Mercedes Benz Fashion Week: New York.
On September 16th, for his Spring 2011 runway show, Rolando Santana will pioneer the concept of integrating an athletic performance accessory into high fashion. Power Balance wristbands will be styled on each one of his runway models in an effort to enhance the precision of their every step.
In this first ever fashion appearance Rolando Santana and Power Balance come together for an evening of style and grace. Santana is thrilled saying, “We are honored to have the Power Balance partnership for the upcoming show and being able to show the world there is more that goes into walking a runway than just a beautiful face and the ability to walk in sky high heels; they need poise and balance.”
Already on the wrists of high-powered fans such as Lamar Odom, Derrick Rose, Matthew Stafford, Drew Brees, Shaquille O Neal, David Beckham, movie stars such as Leonardo Di Caprio, Russell Crowe, Gerard Butler, Robert De Nero and even Kate Middleton, Power Balance has now opened the doors to the fashion world and Rolando is delighted to be the one to open those gates.
Everything on the runway will be available for purchase at either PowerBalance.com or RolandoSantana.com; minus the model of course. However media and guests in attendance of this spectacular show will get to take home a complimentary wristband.
Power Balance was originally created to give surfers and skateboarders greater balance and flexibility in their craft, but has since transcended the extreme sports world to more traditional sports such as football, baseball and basketball. Their wristbands and pendants can now be seen adorning the wrists of pro-athletes, celebrities and consumers alike. For more information, visit www.powerbalance.com
Rolando Santana is a contemporary women’s fashion designer who is primarily focused on designing with the customer in mind and creating looks that always make women look and feel their best. Roland Santana’s design can currently be purchased at some of the top specialty boutiques around the country, please visit www.rolandosantana.com for a complete list.
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