If you have not yet experienced Fashion Night Out it’s something you have to put on your to do list. No matter where you were in New York City there was a frenzy of shoppers young and old. I kicked off FNO with a visit to the PIPERLIME POP-UP Store in Soho. This store will be open from September 9th to October 3rd from 11am to 8pm daily!
Customers will have the opportunity to experience the online store live, trying on an assortment of the top fall styles from coveted brands like Marc by Marc Jacobs and Frye. We can not forget the Rachel Zoe appeal, fashion editor and stylist Rachel Zoe offers tips on how to wear this seasons trends on www.piperlime.com. Some of Zoe’s selections are also featured in the shop.
Included in the store is a “styling loft” where customers can show off their creative style. Piperlime will reveal a daily creative brief and customers will have the opportunity to style outfits that meet the challenge and submit their looks for a chance to be showcased in the store and win a Piperlime Giftcard.
Guest appearances were made by the cast of Project Runway and Rachel Zoe. Customers had a chance to take photos with the Runway cast and some were even spotted playing stylist!!
My Project Runway Encounter with Designers Michael Costello and April Johnston.
Launched in October 2006, Piperlime is an online boutique that inspires customers with a fresh and unique mix of products, brands and price points. Exclusive contributions from guest editors including celebrity stylist Rachel Zoe keep customers in fashion and in the know. Visit us at piperlime.com.
Being the offspring of a fashionista, Nadia Murdock has always had a passion for fashion. She decided to put her passion to work two years ago and launched Manchester Public Relations www.manchesterpublicrelations.com. Nadia is the Public Relations Director for Chic Galleria magazine and works in New York City.
Tags: FNO, NYFW, Piperlime, Project Runway
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