The White Sands Preview set the bar high at the beginning of our hectic schedule. We had a huge day of shows ahead of us, so it was a nice change of pace seeing the collection in a penthouse rather than a typical runway. The room had marble floors, and white floor length curtains that framed the beach landscape. As the music started every photog got in their positions in anticipation of the show. Right when the first model walked in, I knew this show would be a head turner.
“…Designed for the woman who is a little sexy, a little fun, and always fashionable amd savvy enough to know quality when she sees it. White Sands is the epitome of glamour, while representing the carefree style that is quintessentially Austrian.” The 2011 collection shown today was styled with black strappy platforms, bangles, and beachy touseled hair. The bathing suits were paired with each model perfectly as their confidence filled the room. Stay tuned for our interview with the designer Leah Madden coming soon!













