I Choo Choo Choose These!

Attention all resident fashionistas! I was just made aware of the newest concept for Jimmy Choo’s Spring Summer 2010 collection, aptly titled CHOO 24:7. Founder and President Tamara Mellon wanted this season’s footwear to still embody the chic and iconic look that this brand has cultivated; yet with a few new sleek designs. She has created ten investment pieces that will fit in anyone’s closet.

The inspiration for CHOO 24:7 came from Tamara herself. She wanted staple pieces that would work with her own wardrobe that would stand the test of time, remain fashionable, wearable and reliable. In doing so, however, she wanted to keep the classic look of a Jimmy Choo shoe, with a 2010 feel.

What makes this collection fly is the day to night options for any gal on the go. This collection was designed to take a woman from day to night, looking stylish and modern. CHOO 24:7 created cute flats to run errands in, as well as sexy, bold heels for cocktails Saturday night.

The collection has styles for every woman. Sophisticates will gravitate towards such designs as “Lockett”- a patent black leather classic pump. Further, “Private” is another patent leather pump, this time in a soft nude with a peep toe sole. Attention brazen bombshells! “Lewis” is a leopard print pump that will add life to any outfit. Sirens will adore the sky-high platform pump “Clue” which swayed Heidi Klum down the Golden Globe runway. (Kate Hudson is a fan too!)

Scared of heights? Don’t fret darlings, as there are many heel sizes to choose from. Glitter flats such as “Finlay” will keep you looking stunning. Live for the extra inches? “Lance” is a bronze strappy sandal that will keep all eyes on you.

While these pieces may not be for the budge conscious, it is important as females to take care of ourselves. A stunning heel that will last, and be continuously stylish is never cheap. However, it is absolutely worth the price- these will neither fall apart nor fall out of style. Happy shopping!

The entire collection is available to view or purchase at www.jimmychoo.com

Photo’s c/o www.jimmychoo.com

Stephanie Churma is freelance writer living in Toronto with a focus on Fashion, Sex and Relationships, Lifestyle and Personal Development. She can be contacted at stephaniechurma@hotmail.com