Justin Parfitt is a charmingly British 40-year-old “workaholic” who’s eager to expand his singles-event empire around the world.

Annabelle Parfitt is a 25-year old entrepreneurial vixen from Australia who’s simply ready to nest and raise a family. A BIG one.

They are the stars of Slice Network’s latest real-life adventure series, Love Incorporated; newlyweds facing the challenges of running a rapidly expanding speed-dating enterprise, FastLife, while trying to build a “normal” marriage.

And of course, when you mix the ups and downs of an uber-ambitious, recently married couple with hundreds of singles trying to find love in the most colorful matchmaking scenarios possible, hijinxs of the best kind ensue.

The viewers first meet the couple in a transitionary stage when they arrive in Toronto to check-in on their business in North America. Justin and Annabelle hit the ground running with not only having to move into their new downtown apartment, but also scrambling to pull off one of the busiest days of the year for a company in the “love business” – Valentine’s Day.

FastLife certainly seems to differentiate itself from competing speed dating companies and throughout the 13-episode season viewers can expect to see a slew of rather uniquely-themed events for singles to meet and mingle like a lingerie fashion show and schmooze, a chairlift speed date, a wine-lovers soiree, a doggie-walk and talk, and an event the company calls one of its hottest where “older women are paired with younger men.” (Go cougars go!)

Love Incorporated delivers in terms of humor, spontaneity, and satisfying your curiosity of how speed dating events REALLY work. The banter is cheeky, the scenes fast-paced and the characters titillating. Viewers are brought into the edge of the most intimate of moments like a very sensually-dressed Annabelle presenting Valentine’s Day dessert to the love of her life, to painfully funny, and awkward, instances like Justin getting his butt waxed by a very intimidating looking esthetician.

And the growing tension (seemingly healthy so far, I might add) is evident episode to episode between Annabelle’s patient, but unrelenting, desire to make lots and lots of babies (she even dedicates a corner of her house for a baby-making shrine) and Justin’s race against the clock to reach his goal of launching a FastLife office in every continent in two years.

And let’s just say Annabelle might be my favorite part of the show. She had me at “I farted on my first date with Justin.” I don’t think I’ve seen someone on TV be so endearingly forthcoming in a while. It’s refreshing.

The show premieres tonight in Canada at 10p.m. ET / 7p.m. PT on the Slice Network.

Tags: Canada, Canwest, fastlife, love incorporated, Slice, speed date, speed dating, Toronto