Hanky Panky, the fresh and flirtatious lingerie and sleepwear brand, announces the much-anticipated launch of its first-ever online store, www.hankypanky.com, which will begin full-service e-commerce efforts in November 2009.  The site will provide web exclusive opportunities for the brand, such as lingerie customization and merchandise specials not available in the marketplace.

The creation of an e-commerce site is a natural progression for the established brand, elevating customer service to the next level for its loyal following of fans.  Hanky Panky has been an internationally known creator of women’s lingerie, sleepwear and lingerie-inspired sportswear for over 30 years and launched its first website in 2001, designed specifically for brand and image development.

“At the time of Hanky Panky’s first website launch, we wanted to concentrate on building our brand image, creating a loyal customer following and supporting our retailers,” said Lida Orzeck, Hanky Panky CEO.  “Now that the brand is established, it is important for us to focus on the specific needs of our customer and continue to build intimate relationships which the new site has been specifically designed to do.  The site will also help disseminate important information about our brand, creating personal ties with the customer through initiatives such as our Green Mission and Made in New York ethics.”

The Hanky Panky site will launch with innovative and user-friendly features creating a shopping experience true to the brand.  Shoppers will be able to personalize their favorite pair of panties with Hanky Panky’s exclusive customization feature unavailable anywhere else.  A ‘Wish List’ function will allow shoppers to send a list of Hanky Panky favorites to a special someone, guaranteeing gifts they will love for years to come.  In addition, Hanky Panky will offer web exclusive prints, styles and colors, as well as a user friendly sizing chart, celebrity fans, and a ‘Match Your Bra’ function to assist in picking out the perfect color of Hanky Panky undies to coordinate with any brand’s bra.

Tags: Hanky Panky, lingerie, sleepwear